Friday, February 26, 2010

Google Analytics and Third Party Booking Engines

An important part of any marketing campaign is the aftermath - analyzing the return on investment. So how do you know what works and what falls flat?

Sarah Greener from Bay of Islands Rock Cruises had already integrated Google Analytics with her website, but she wanted to go a step further and track her customers' behavior in her Adventure Engine shopping carts.

By adding Google Analytics to her Adventure Engine online shopping carts Sarah is now reaping the benefits of being able to track traffic through her site including her shopping carts.


Sample Google Analytics Features

Geo targeting
- identify your most lucrative geographic markets

Ecommerce reporting - trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources

Campaign Tracking - track email campaigns, banner ads, offline ads and more

Integrated with AdWords and AdSense - optimize your AdWords performance with post-click data on your keywords, search queries, match type and more; AdSense reports show publishers which site content generates the most revenue.

Sample Adventure Engine Shopping cart features:

Real time - by using the Adventure Engine system and trip changes made by the operator or seats sold (either through the online shopping cart or in the adminstration area) are automatically relfested in the online availability calendar and shopping cart. Time saver!

Easy to install: only one line of code and your website is a an ecommerce site.

Easily add carts to your agent or partner sites- want to sell your trips on other websites but don't want the hassle of updating them? The Adventure Engine carts can be placed on your partners sites in minutes, track sales and commissions plus they udate instantly with any change just like the supplier cart. never have stale information on your distribution network again!

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