Thursday, October 15, 2009

Next generation technology for regional tourism: all members, all products, all connected, one shopping cart.

Many regional tourism associations are turning to technology to boost their local tourism economy.

"Over 85% of North Americans are researching leisure travel online and 55% of those people are now BOOKING online. If you are not offering this feature, you could be losing sales. "- Yahoo Marketing 2006

Entire regions recognize the need to get their products online to provide a seamless booking experience for online shoppers and agents. To date communities and regional tourism associations have struggled to provide one vehicle for all of their members that is both an effective online marketing and sales tool yet accessible to all of their members.

Using the next generation concept of shared web based services, Adventure Engine has launched a system will allow one administrator (typically the regional tourism department) to host a regional account that permits unlimited members to load, manage and sell trips through the system - on the association site, on every member site and on an unlimited number of partner and distribution sites. AE opens up numerous new third party agent outlets for members' products including commission tracking.

A WIN WIN for all...

Individual regional members gain access to critical technology
Consumers can easily book their own multi-tour packages
Regional tourism offices meet their mandate, track hits, sales volumes, marketing redirects and other critical statistical information.

"We are extremely excited by the opportunity the platform will provide to communities worldwide. There is no other system out there that provides a reservation system for individual members, connects various operators' trips into one shopping cart and automates the entire post sale receipting, reporting, funds transfers, and commission payments like this system. It just can't get more powerful and accessible. This is setting the bar for communities' solutions worldwide." States AE Co-founder, Kelly Acheson.

While buzz concepts like Twitter and Blogging have been headlining as promotional tools they are not capable of easily managing and selling tours. It is widely accepted industry standard that in order to be competitive individual operators need to have online reservation systems but this has the effect of scattering the user experience once customers arrive at the destination regional tourism website.

Regional trips can be combined in virtually endless ways online allowing for search, package and book functionality to customers visiting the regional website. In one stop to the tourism site customers can buy several tour products, nights' accommodation and a charter flight. All the tourism members can access cutting edge administration tools, reservation system, e-commerce shopping carts, merchant accounts.

The Regional System offers next generation functionality at a lowered cost per user. The Communities program has already launched in South Africa (see side bar), Tourism Canmore and will deploy with Spanish language translation in the Dominican Republic this winter.

The Adventure Community System

Here are just some of the benefits for tourism and recreation associations:

Connect and promote your members
Increase sales
Online sales for members
Bundle multiple products
Booking systems, shopping carts, availability calendars,
Members manage their own content
Centralize your tourism product
Multi-currencies and languages
Add a search and booking engine to your Tourism or Association website

Want to learn more about Adventure Engine's Community System? Click here


Aiden Thomas said...

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Aiden Thomas
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Peter said...

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