Wednesday, December 31, 2008

New PhoCusWright study shows online buying increase on supplier sites

A December 2008 study by PhocusWright shows that online buyers in the leisure market continue to prefer buying direct online through the supplier website.

Previous studies showed over 90% of travelers research online and now over 60% book online. Make sure your website is ready to avoid losing sales with real time availability calendars and trip shopping carts (Not sure? Adventure Engine can show you how to add these easily)

Click here to view the article:
Booking methods depend on travelers' needs
Suppliers seem to have won the battle for online leisure and unmanaged business travel market share in the US, according to December 2008 PhoCusWright data....


http://www.emarketer.com/Article.aspx?id=1006835

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