Wednesday, October 01, 2008

NEXTgen traveler online behavior

NEXTgen travelers are most influenced by the ability to check lowest fares, photos of hotel/resort and lowest price guarantee
Technology is a lifestyle for the next generation of travelers, a group defined by their attitudes and comfort with and interest in technology, rather than their age, gender, income or status in life.
PhoCusWright and Ypartnership’s The NEXTgen Traveler™ reveals that emerging technology has not only affected the manner in which travel service suppliers bring their products and services to the marketplace, it has also had an equally profound effect on those who use it.
More than seven in ten NEXTgen travelers consider the ability to check the lowest available fares or rates (77%), photos of the hotel/resort (73%) and guarantees of the lowest available fares or rates (72%) influential Web site features when making decisions about travel destination or services.
At least one-half of this group of travelers also finds the following influential:
Easy-to-use booking feature (69%)
Virtual video tours of hotel/resort facilities, rooms, etc. (60%)
Area maps (59%)
Area photos (58%)
What’s more, the majority of NEXTgen travelers check last minute air, hotel and car rental availability (55%), and schedule and confirm vacation activities in advance of arrival (54%).

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