Tuesday, March 04, 2008

Adventure Engine Partners with Regional Tourism Organizations to Provide Online Networking and Marketing Solutions

Adventure Engine (AE) has partnered with both the Northwest Territories Tourism and the Adventure Tourism Association of Newfoundland and Labrador / Guide to Adventures to provide critical administrative marketing and distribution options to their members. The Adventure Engine system will allow tourism operators in the regions to upgrade their reservations systems and upload their trips to the Adventureengine platform and centralized database. Adventure Engine then powers a realtime online booking engine through the tour operators websites and the regional marketing websites.
Visitors to the regional marketing websites will be able to search compare and buy the member trips without having to leave the regional site. No more need to skip back and forth between sites. Regional Tourism sites can now value add to their service with the ability to package product for Hotels and Travel Agents enhancing the value of the region.
In an era when online shoppers expect easy fast access to information these functions can provide competitive advantage to ensure a region is chosen as a destination.Suppliers update their trip information with one login to Adventure and the trips will automatically be updated on their own websites and the regional marketing websites. Critical for smaller operators who may not have the time to update multiple sites and negating concern for regional websites that their hosted trip content is not up to date. The regions tourism members are also benefiting from access to cutting edge administrative technology that can save tourism operators up to 60% in time spent on each reservation.

Richard Zieba, Director Tourism and Parks Government of the Northwest Territories commented "Adventure Engine has provided our industry with the essential "missing link" in connecting our tourism products with the rapidly expanding visitor markets that are now making extensive use the Internet to make travel decisions and purchases. The system was designed with small to medium operators in mind, and provides almost an infinite range of flexibility in designing and managing trip inventories and itineraries for online sales. The range of services extends beyond technical assistance and includes real-time advice on best practices in terms of positioning product on the Internet, and on top of all this, the price is very reasonable. Adventure Engine has proven to be a valuable ally in our advance into Internet marketing." www.explorenwt.com

Sue Rendell, Member of NBT & GTA Newfoundland & Labrador adds “As with many small outdoor adventure and nature based companies, our traditional ways of managing inventory and sales has been time consuming and labour intensive. With Adventure Engine, our inventory management and sales will be simplified, not to mention the increased distribution opportunities for our products and services and the ease with which travel trade will be able to sell us. www.guidetoadventures.com
Both regions will be displaying the Adventure Engine integrations shortly so watch for future press releases.

Regions, communities or tourism operators interested in this program are invited to online information sessions about regional programs (click here to register) or call Adventureengine at 1 800 993 6648 or email info@adventureengine.com

GuideToAdventures.com represents a marketing partnership of adventure tourism businesses based in Newfoundland and Labrador. All marketing partners are members of the Adventure Tourism Association of Newfoundland and Labrador (ATANL). ATANL is a tourism industry sector association under the umbrella of the provincial tourism association, Hospitality Newfoundland and Labrador (HNL). http://www.guidetoadventures.com/

Explore Northwest Territories is the current website for tourism products in the territory. The organization will be launching a new website shortly! http://www.explorenwt.com/

Adventure Engine is a Canadian Travel Technology company providing solutions to tourism operators and their regional marketing organizations worldwide. They were top finalists for 3 national awards in 2007 like E Connect CTC Award 2007, TIAC National Tourism Excellence Award 2007.

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