Friday, February 22, 2008

New Markets for Game Hunting and Fishing?

wwAs the overall market of Outfitting has been experiencing a flatline (and in areas downturn) there are options.
customizing trips to convert to wildlife viewing to diversify your market to new activities.
Or focus on growth segments within the Outfitting demographic.

Example: Womens Programs
A few recent stats:

A recent study by the National Sporting Goods Association estimates more than 3 million women now hunt, accounting for about 16 percent of the nearly 21 million active hunters in the United States.
The study, which covered 2001 to 2005, found that 2.4 million women hunted with firearms in 2005, up 72 percent from 2001. Fifty percent more are target shooting, while the number of women bow-hunters has grown 176 percent to 786,000.
The fastest-growing age groups are women aged 18 to 24, followed by those aged 35 to 44.

44.4 million Americans fish, with 25% of men fishing and 8% of women fishing. More people fish in America than play golf and tennis combined. In 2001, the total economic output from freshwater fishing alone was $74 billion. If saltwater fishing is included, the total rises to $116 billion. Source: FLW Outdoors (

COLUMN: Outdoors
The sport of fishing is in - again. After declining in the early 2000s to the lowest total ever, the number of anglers all across the country increased by as much as six percent between 2004 and '05, according to recent studies. The really good news: Fishing and camping have become almost wildly popular with women.