Thursday, January 24, 2008

Adventure Engine Inc. partners with Unaira GmbH to distribute adventure and experiential tour products to 1000’s of travel agencies around the world.

Travel trends in recent years have shown a dramatic increase in travelers’ desires to experience more on their travels such as unique adventure, eco tourism, educational, humanitarian, culinary, cultural and other experiences.
The challenge to date for agents wanting to offer these diverse travel products to their customers has been finding preferred adventure suppliers, accessing pertinent trip information and seat availability and booking in one step. The partnership between Unaira GmbH (Unaira) and Adventure Engine Inc (AEI) will provide a powerful and lucrative solution to both the tour suppliers and agents. Adventure tourism suppliers can load their complex trip product onto the AEI system including full itineraries, variable pricing, scheduled departures, seat availability, rich media such as photo galleries and video, commissions and more. AEI then feeds these trips to Unaira who will then provide them to agent applications including Amadeus, Europe’s leading global distributor of air, ground and accommodation product, and consumer sites putting this exciting and popular product in front of tens of thousands of travel agents and millions of website visitors.
The agents will be able to search for experiential tours from a variety of suppliers around the world bundling them dynamically with air and accommodation all from one application.
For tourism suppliers this is a precedent setting opportunity to have their trips distributed to such a large audience and to automate their relationships with agents in one step. Unlike directory or referral programs this system will allow for real time availability checking, client booking, data transfer, commission payment and other features to maximize client service.“We are very excited to be working with Unaira to give this great travel product type its place in the worldwide distribution market commented Adventure Engine CEO, Amber Hayes, the experiential tourism travel niche has been the last segment of travel to consolidate and distribute its products in real time online and reap the benefits seen by airlines, cruise and hotels who have already adopted this model. We will be the gateway to bring new tour suppliers to agents and their customers around the world every day and we continue to invite adventure tour operators globally to join the system and benefit from this ground breaking opportunity.“ The product launch is scheduled for spring of 2008 and weekly information sessions will be available online at About Adventure Engine Adventure Engine is a world leading travel technology company specializing in experiential travel. They provide services such as web based reservation systems, online booking solutions, merchant accounts, e commerce and distribution. Finalists for two national innovator of the year awards with the Tourism Industry Association of Canada in 2007, AEI currently hosts over 100 suppliers in their database and provides 1000’s of live book-able adventure trip departures.
About Unaira Unaira is a leading consolidator of destination services and technology provider to the travel and tourism industry. Unaira delivers various providers products through a broad reach of distribution channels. Unaira has developed a powerful destination services platform to aggregate leisure-related products into clear, wide-ranging categories such as event tickets, concert and theatre tickets, city tours, airport lounge passes, transfers and ground transportation and much more.


Robert Campbell said...

Perhaps we could talk about tours where people hunt relics, bottle collecting, coin shooting, fossil hunting, mineral prospecting, rock hounding... what am I forgetting? oh yeah Dumpdigging.

ae said...

Absolutely - here at Adventureengine we propose Adventure to be a really relative activity.
We pretty much incorporate everything BUT commercial air, hotel and cruise.
So whether it’s a scenic flight, river boat tour, yoga, bungee, mountain climbing or stalking mountain butterflies - we host it all.
And yes - dump digging sounds like a fit with the increase in historical/cultural/educational travel.

ae said...

PS for sure if you are a tour operator who wants to discuss your trips, activity type, challenges/sucesses - let me know and we can get a comment chat going!

Candide said...

Well written article.