Monday, August 13, 2007

Travel is the largest type of product sold online

We are always trying to bring home the importance of online sales here at

There are many examples of this trend, here are a couple to add to your marketing and web strategy outlines:

"Travel is by far the largest type of product bought online, making up nearly one-third of all online purchases, according to the survey of 174 online retailers."Source:

The Canadian Tourism Commission recently featured an article in their Tourism Daily newsletter about online search behaviour. According to a recent survey for Yahoo! Canada, over 90 per cent of Canadian travel consumers use online resources to learn, explore and book travel. In fact, the survey found that Canadian travellers are more likely to use search engines when planning trips than consulting family or friends.

Check one of our short videos here to make sure your site has the critical tools needed to convert shoppers to buyers!

for more videos and information on getting your tourism business online check our site at

No comments: