Friday, August 17, 2007

Women and Boomers Marketing

If you missed our live presentation on August 7th, 2007 we have posted a summary online for you to catch up on a few of the statistics and suggestions from special guest Kathy Dragon.

Women and boomers in travel are an incredibly important segment as they control over 80% of the buying decision power!

Visit a sumary document of the presentation here

Monday, August 13, 2007

Canadas e-Connect Tourism Conference

Heads up to all of our Canadian viewers and subscribers. Here is a great opportunity to learn and network during an exciting Canadian event.

The Canadian Tourism Commission is supporting a great conference coming up in November ~ ready to provide you with online strategies, info and resources.
It is good to see support for Canadian travel providers who want to make the most of online opportunities.

"The Canada-e-Connect e-Tourism Strategy Conference is all-about strengthening Canada’s tourism industry profile. We do this by mixing in two key ingredients: a supportive environment that encourages different tourism sectors to collaborate and the latest know-how so they can adopt e-marketing into their mix with finesse. It’s that simple and fun.
The Canada-e-Connect e-Tourism Strategy Conference is also held in conjunction with the first ever Canadian e-Tourism Awards. These prestigious new awards recognize excellence in website design, online campaigns and innovation for three sectors: public, private and small- and medium-sized enterprise. Recognition is also going out to travelers by showcasing the best in user-generated content with awards for the best story telling, the best photo, and the best video or short-film. Entries are being accepted from July 15 to August 31."

November 7-9, 2007Fairmont Waterfront HotelVancouver, BC

Travel is the largest type of product sold online

We are always trying to bring home the importance of online sales here at

There are many examples of this trend, here are a couple to add to your marketing and web strategy outlines:

"Travel is by far the largest type of product bought online, making up nearly one-third of all online purchases, according to the survey of 174 online retailers."Source:

The Canadian Tourism Commission recently featured an article in their Tourism Daily newsletter about online search behaviour. According to a recent survey for Yahoo! Canada, over 90 per cent of Canadian travel consumers use online resources to learn, explore and book travel. In fact, the survey found that Canadian travellers are more likely to use search engines when planning trips than consulting family or friends.

Check one of our short videos here to make sure your site has the critical tools needed to convert shoppers to buyers!

for more videos and information on getting your tourism business online check our site at

Friday, August 10, 2007

Adventure Travel Trade Shows

Adventure Engine has been speaking at the Adventure Travel Trade Show now for 2 years and we have been quite impressed with this groups ability to create a consistant and sucessful venue for Adventure Tour Companies and DMOs to meet the public.
There new show dates are now online so as an FYI to operators out there here is some info for thier 2007/08 season.

Maximize the Power of Face-to-Face Marketing

Drives New Bookings and Fills Your Sales Pipeline

While print and television, are often the typical elements to a travel marketing campaign—they can come at a big cost, and there is no guarantee the people who are viewing the ads are “Ready to Purchase.” What's more – often the traveler just doesn't get all the information they need to make a decision.

But our travel shows CAN!

Through an extensive promotional campaign delivering over 1 Billion impressions, you will meet 65,000 uniquely qualified travelers who have paid admittance to “Find Their Next Vacation.” Our consumers and travel agents come to the show ready to purchase travel, compare destinations and tours, and speak to destination experts. FACT: 74% of ATE attendees Found Their Next Vacation at the Show! And, 60% Plan to Book within 6 Months

Adventure Engine Tour Operators Save 10%* off the Standard Booth Rate!
*Discounts do not apply to already contracted exhibitors in 2008 shows.