Tuesday, June 12, 2007

Marketing travel to Women

Are you marketing to women?
FACT: comprise 40% of all business travelers, influence 80% of all luxury and family travel, own 38% of all US businesses contributing $1.6 trillion to the national economy, and have now reached 59% of all Internet users. http://www.roadandtravel.com/company/marketing/marketresearch.htm

The womens market is growing rapidly for adventure travel suppliers and they have excellent buyer behavior including bringing additional guest (friends) along for the ride and many more attributes that make them a powerful buying group.

If you are not sure about how to attract, encourage and convert this demographic adventure engine is ready to help out!

We are hosting a free online seminar June 27th at 12 noon PDT to cover all the do's and don'ts of marketing to this group.


The session is brought to you by Amber Hayes, Industry specialist and CEO, Adventure Engine -and Kathy Dragon a travel demographic expert.

Kathy Moyer Dragon, Founder and Owner of The Dragon's Path, ActiveWomen.com and now a consultant with Eons.com, has spent the past two decades in the center of the active and adventure travel industry. Having researched, designed, marketed, sold and then personally escorted and facilitated the travel experiences of over 3000 guests on small group adventure and cultural trips around the globe Kathy will discuss how baby boomers and women are changing today’s travel landscape from what products they want (can’t stand or wish for) to how different generations of travelers perceive themselves in today’s active travel environment. All these questions and answers have changed over the past decade as the womens and boomer travel market has evolved and yes, redefined the travel industry.

Participation just requires a phone, a computer and an internet connection and you can watch the demo from the comfort of your own office. Space is limited and early registration is recommended.

To register go to http://rs6.net/tn.jsp?t=l87q94bab.0.0.qks4ccbab.0&p=http%3A%2F%2Fwww.adventureengine.com%2Fwebinar.php&id=preview

Brought to you by www.adventureengine.com

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